Before the theme. Before the tactics. Before the logistics.

A successful event begins with a strong strategic plan. We work with your team to develop a strategy to achieve your event goals and objectives and deliver the customer experience that exceeds expectations.

Every event has similar components -  you have your people and you have your space; what you do next can set you on the path to success, or have you chasing it in many directions. No matter the scope or scale, beginning your event program with a strategic plan will set the tone for a cohesive and coordinated implementation of your initiatives, and a satisfactory realization of your goals.

Our services include:



Budget maximization

Research and provide strategic evaluation of trade show and meeting options

Advise on industry standards and best practices

Implement the latest trends and technologies (virtual trade shows, social media, sustainable exhibits, authentic branding, mobile apps)


Coordinate with internal marketing/sales team to establish measurable goals and objectives, themes, pre- and post-event mailings, surveys and collateral

Negotiate contracts on your behalf

Identify, recommend, and coordinate speakers and sponsorships

Develop, coordinate, and implement innovative promotional programs to boost brand awareness and attendance

Ensure consistency in corporate branding image/guidelines


Manage and assist with the planning and execution of all operational logistics as it relates to contracted vendors, venues, hotels and exhibitions

Recommend optimal traffic flow in booth layouts

Prepare and distribute regular pre-event communications

Define and manage critical timelines

Manage deadlines for presentations, sponsorships, advertising and speakers

Coordinate all aspects of ancillary meetings and activities

Booth property design / meeting room layout recommendations

Prepare, monitor and manage all budgets within corporate guidelines

Reccomend and manage procurement/contracting of promotional items, drawings, advertising and talent

Build and manage attendee registration system

Negotiate and manage event hotel block

Coordinate registration and hotel accommodations for staff

Complete and submit all exhibitor service forms and meeting BEOs, and negotiate best pricing

Manage transportation logistics as needed

Develop onsite staffing schedule for your personnel

Oversee production of signage and graphic deliverables

Coordinate with your exhibit house relating to booth prep, shipping and labor logistics

Oversee the shipping of materials, including booth properties, meeting supplies, graphics, literature and promotional items

Ability to pre-schedule meetings and demonstrations utilizing Triad's customizable scheduling software


On-site Management/Post-event:

Provide on-site supervision of booth installation and dismantle, and overall management throughout trade show.

Supervision of meeting and conference setup, strike and on-site management

Conduct general and event specific training of staff to ensure successful event

Manage on-site registration for attendees

Schedule interviews and/or ancillary meetings as needed

Manage lead collection - leads delivered within 24 hours of event close

Write and distribute post-event summaries

Liaison with your exhibit house to insure proper storage, maintenance and repairs of booth properties

Manage and reconcile all event expenses

ROI analysis and reporting