Ranae joined TRIAD Conferences with 16 years of trade show and event marketing experience in both domestic and international venues. As the former Manager of Event Marketing for both a medical device and software company, she coordinated as many as 80 trade shows and events annually, as well as implemented new processes for more efficient time management and budget tracking. She has worked in collaboration with vertical business units to develop annual trade show plans that align with corporate strategy and budgetary goals.
Ranae's core experience is in the strategic coordination and management of trade shows of various sizes in the healthcare, retail, government, technology, education, financial services, gaming, sports, utilities and transportation sectors. Trade show research and analysis, budget administration, deadline and project management, promotions, creative and branding coordination, goal and objective metrics, communication, and onsite training of exhibit staff are among the areas in which she specializes. Ranae understands the complexities of trade shows and is excited to assist you in developing a strategic and successful program for your organization.